YITH Role Based Prices is a plugin used to add role based pricing feature on a WooCommerce based website. This plugin allows you to offer different prices to customers with different user roles.

The plugin has the ability to manage existing roles and set different prices for these roles. However, it does not support the ability to create new roles. That is, you can set pricing using roles that already exist on your site.

For example, you can offer a standard price to retail customers, while giving a discounted price to wholesale customers. When you configure the plugin, when the user logs in or signs up, they will automatically see the appropriate price based on their role. This can help you provide a customised experience to different buyer segments.

With the YITH Role Based Prices plugin, you can improve your purchasing process and show the right prices to different customer types. However, it is recommended that you review the official YITH Role Based Prices documentation for more specific information on the use and configuration of the plugin.