WooCommerce Role Based Pricing is a plugin that provides special pricing for user roles and customers in your WooCommerce store. You can specify user roles and assign different prices for these roles. It is also possible to create special prices for specific customers. This way, you can offer your customers a personalised shopping experience. WooCommerce Role Based Pricing also offers options to set prices as a fixed amount or percentage. Using this plugin, you can optimise your sales strategy and increase customer satisfaction.